Mark Thompson, a UX researcher.
October 10, 2023
Examples of Effective Guided Motion

Get inspired by examples of guided motion in web design.

Effective guided motion is best seen in scrollytelling narratives where the interface responds to the user’s pace. Examples include landing pages that use horizontal scrolling to reveal product internals or parallax depth to simulate a 3D environment. Apple’s product showcases are the gold standard, using motion to "disassemble" hardware as you scroll. These systems use movement to explain complex features, ensuring the user is never a passive observer but an active participant.