David Lee, a motion designer with years of experience.
October 6, 2023
Best Practices for Guided Motion

Learn best practices for using guided motion effectively in web design.

Best practices for guided motion center on functional intent and performance. Motion should always serve as a directional cue, guiding the eye toward key actions without overwhelming the user. Use non-linear easing to make transitions feel organic, and ensure all animations are tied to a clear trigger—like scroll or hover—to maintain user agency. Crucially, optimize assets for reduced motion preferences to ensure accessibility while keeping file sizes lean for a fast, cinematic experience.